This ob-gyn practice has grown from several excellent but frustrated physicians to the largest and most respected women's healthcare practice in the area.
The personality of the practice itself is happy and upbeat, and we have captured this tone, and allowed it to come through in all the advertising and marketing materials.
Warm, emotional copy and images convey messages on the most intimate and sensitive issues.
Among the challenges tackled was marketing women's health services to the Amish community, in support of a new satellite office. This required careful research, a completely different, non-modern set of visuals, and copy revisions to address the special cultural frame of reference shared by this community, while maintaining May-Grant's look.