Dean Design and Marketing Group, Inc.

Beebe Medical Center

     Since 1995, Dean Design/Marketing Group has worked for Beebe Medical Center, in Lewes, Delaware. Initially our goal was help a new administration turn around negative community perceptions of the hospital.

     Now, under its enlightened leadership, the hospital enjoys exceptional community support.

     Beebe is somewhat unusual as a client in that it totally understands and endorses the kind of relationship marketing that has become a Dean Design specialty. Our marketing pieces for them are all heavy on the human touch.We are proud to have helped Beebe rise dramatically in consumer perception, trust and growth.

     The work involves all facets of hospital and service line marketing, advertising, and development.

     The Beebe Beacon, a quarterly newspaper insert designed to be extremely reader-friendly and inviting, uses true patient stories as endorsements of Beebe's quality care. This hard-working publication has won two national "Best of Show" healthcare marketing awards.