Our goal was to develop memorable branding imagery for jarred fruit and vegetable products aimed at the upscale food and gift marketplace. The design concept was inspired by a photograph we took in an Amish home of a small cork board with hand-written recipes tacked to it. We spotted it when we toured an actual Amish family's kitchen while researching our assignment. New packaging for every product is presented as coming from a different Amish individual.
Consumer response to the homemade recipe approach has been overwhelmingly positive, reinforcing the enhanced perceived value of the brand.
Amish Family Recipes packaging has garnered several national design awards. The products now successfully retails for four times the price charged under the previous packaging.