Dean Design and Marketing Group, Inc.

Montessori Academy of Lancaster

The Montessori Academy of Lancaster needed an inexpensive, dual-purpose brochure, to be used both as a development tool and as a tool to educate parents of prospective students.
To extend the brochure's shelf life, it was not practical to picture the school itself or its environment. Instead, compassionate and energetic photography of the students drove the visual approach.
The brochure itself was interactive, with a bow to be untied as the reader enters the brochure, much as a child at Montessori learns.